What is DIG?
The Digital Interventions Group (DIG) develops, evaluates and implements interventions that support all varieties of positive behaviour and behaviour change.
Much of our work is focused on helping members of the community, patients and healthcare professionals manage or prevent health problems. We have pioneered the ‘Person-Based Approach’ to developing, adapting and optimising interventions (see www.personbasedapproach.org). This approach is now used worldwide to create interventions that are as accessible and engaging whereas possible for all members of the community.
Research Themes
Digital Innovation, Engagement and Accessibility
- We have pioneered the Person Based Approach to developing, adapting and optimising digital interventions that are to be as effective and engaging as possible for all members of the community.
- We draw on expertise from diverse places including psychology, computer science and medicine to develop co-production methods that ensure all voices are heard.
- We develop new tools and technologies (such as Lifeguide+) that allow us to more efficiently develop and test engaging and acceptable interventions.
Evaluating Interventions
- We collaborate with multidisciplinary teams to ensure behavioural aspects of interventions are as engaging as possible.
- We work to understand who digital interventions work for, who they don’t work for, and what we can do to make them as accessible as possible for everyone.
- Our evaluation methods range from in depth qualitative interviews, targeted experimental studies, large clinical RCTs and cutting edge quantitative analysis of digital metrics.
Implementation and Enterprise
- Our approach ensures interventions remain acceptable and engaging, but also using cutting edge and scientifically rigorous approaches.
- We develop cost-effective and scalable interventions and work with commercial and public health teams to implement them with as wide reach as possible.
Who We Are
We bring together behavioural scientists, computer scientists, clinical academics and health services researchers and are currently expanding the group to embrace a wider range of disciplines and interventions.
Over the past 15 years the work of our large interdisciplinary research group has been funded by over £100 million of external grants and has developed interventions that have been rolled out nationally and internationally, working with public and private sector partners.
Examples include our weight management intervention which is part of the NHS Diabetes Education and Prevention programmes and the Germ Defence intervention to prevent infection transmission in the home, which had over 600,000 users during the Covid-19 pandemic.
Based in the University of Southampton, our members’ research and education expertise spans Psychology, Health Sciences, Medicine and Computer Science.